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BEAUTY PRODUCT DEVELOPMENT FOR BEGINNERS
WELCOME! (Do not skip this!)
Welcome!
Your Success Mindset (12:11)
Your Success Formula (13:37)
MODULE 1. PRODUCT IDEATION
MODULE 1.1 How to Find your BIG BRILLIANT WHY (12:20)
MODULE 1.2 How to Identify Trends & Opportunities (31:44)
MODULE 1.3 How to Choose a Winning Niche & Product Idea (17:18)
MODULE 1.4 How to Uncover your Customers' Pain Points (31:32)
MODULE 1.5 How to Identify your Unique Value Proposition (UVP) (5:55)
MODULE 1.6 How to Test your Assumptions & Validate your Idea (7:50)
MODULE 2. IDENTIFY YOUR IDEAL CUSTOMER
MODULE 2.1 How to Define your Target Market (18:31)
MODULE 2.2 How to Define your Ideal Customer Avatar (16:35)
MODULE 2.3 How to Increase Sales with Customer Segmentation (11:47)
MODULE 2.4 How to Spy on Your Competitors for Fun & Profit (17:21)
MODULE 3. BRAND STRATEGY
MODULE 3.1 What is a Brand and Why is it Important? (19:40)
MODULE 3.2 Discover your Brand's Personality (33:36)
MODULE 3.3 How to Craft your Unique Brand Story (14:23)
MODULE 3.4 How to Create Strong Brand Promise (28:04)
MODULE 3.5 How to Map your Brand's Competitive Position (11:59)
MODULE 3.6 How to Powerfully Name your Beauty Brand (34:38)
MODULE 4. DEVELOP YOUR PRODUCTS
MODULE 4.1 What you Need to Know About the Costs for Product Development and Manufacturing (48:44)
MODULE 4.2 How to Create Beautiful Products on a Very Tight Budget (38:18)
MODULE 4.3 How to Develop your Beauty Product Brief (28:47)
MODULE 4.4 What you Need to Know About Cosmetic Regulatory & Legal Requirements (32:47)
MODULE 4.5 How to Nail your Product Look and Feel (23:32)
MODULE 4.6 How to Design a Superior Product Prototype (12:37)
WHAT'S NEXT?
What's next?
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MODULE 1.5 How to Identify your Unique Value Proposition (UVP)
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