WELCOME! (Do not skip this!)
MODULE 1. PRODUCT IDEATION
-
MODULE 1.1 How to Find your BIG BRILLIANT WHY (12:20)
-
MODULE 1.2 How to Identify Trends & Opportunities (31:44)
-
MODULE 1.3 How to Choose a Winning Niche & Product Idea (17:18)
-
MODULE 1.4 How to Uncover your Customers' Pain Points (31:32)
-
MODULE 1.5 How to Identify your Unique Value Proposition (UVP) (5:55)
-
MODULE 1.6 How to Test your Assumptions & Validate your Idea (7:50)
MODULE 2. IDENTIFY YOUR IDEAL CUSTOMER
MODULE 3. BRAND STRATEGY
-
MODULE 3.1 What is a Brand and Why is it Important? (19:40)
-
MODULE 3.2 Discover your Brand's Personality (33:36)
-
MODULE 3.3 How to Craft your Unique Brand Story (14:23)
-
MODULE 3.4 How to Create Strong Brand Promise (28:04)
-
MODULE 3.5 How to Map your Brand's Competitive Position (11:59)
-
MODULE 3.6 How to Powerfully Name your Beauty Brand (34:38)
MODULE 4. DEVELOP YOUR PRODUCTS
-
MODULE 4.1 What you Need to Know About the Costs for Product Development and Manufacturing (48:44)
-
MODULE 4.2 How to Create Beautiful Products on a Very Tight Budget (38:18)
-
MODULE 4.3 How to Develop your Beauty Product Brief (28:47)
-
MODULE 4.4 What you Need to Know About Cosmetic Regulatory & Legal Requirements (32:47)
-
MODULE 4.5 How to Nail your Product Look and Feel (23:32)
-
MODULE 4.6 How to Design a Superior Product Prototype (12:37)
WHAT'S NEXT?
