WELCOME! (Do not skip this!)
MODULE 1. PRODUCT IDEATION
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MODULE 1.1 How to Find your BIG BRILLIANT WHY (12:20)
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MODULE 1.2 How to Identify Trends & Opportunities (31:44)
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MODULE 1.3 How to Choose a Winning Niche & Product Idea (17:18)
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MODULE 1.4 How to Uncover your Customers' Pain Points (31:32)
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MODULE 1.5 How to Identify your Unique Value Proposition (UVP) (5:55)
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MODULE 1.6 How to Test your Assumptions & Validate your Idea (7:50)
MODULE 2. IDENTIFY YOUR IDEAL CUSTOMER
MODULE 3. BRAND STRATEGY
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MODULE 3.1 What is a Brand and Why is it Important? (19:40)
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MODULE 3.2 Discover your Brand's Personality (33:36)
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MODULE 3.3 How to Craft your Unique Brand Story (14:23)
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MODULE 3.4 How to Create Strong Brand Promise (28:04)
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MODULE 3.5 How to Map your Brand's Competitive Position (11:59)
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MODULE 3.6 How to Powerfully Name your Beauty Brand (34:38)
MODULE 4. DEVELOP YOUR PRODUCTS
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MODULE 4.1 What you Need to Know About the Costs for Product Development and Manufacturing (48:44)
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MODULE 4.2 How to Create Beautiful Products on a Very Tight Budget (38:18)
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MODULE 4.3 How to Develop your Beauty Product Brief (28:47)
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MODULE 4.4 What you Need to Know About Cosmetic Regulatory & Legal Requirements (32:47)
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MODULE 4.5 How to Nail your Product Look and Feel (23:32)
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MODULE 4.6 How to Design a Superior Product Prototype (12:37)
MODULE 5. SOURCING & WORKING WITH VENDORS
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MODULE 5.1 How much does it cost to start a beauty brand? (Budget Template Included!) (29:33)
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MODULE 5.2 How to Determine which Cosmetic Manufacturing Option is Right for You (9:53)
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MODULE 5.3 How to Find, Vet and Select a Formulator and Manufacturer (36:26)
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MODULE 5.4 What you Need to Know About the Production Process, Standard Timelines, and Deliverables (28:35)
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MODULE 5.5 How to Find a Manufacturer & Designer for Your Packaging (16:11)
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MODULE 5.6 What to Expect from your Product Manufacturers (and What they Expect from You) (22:30)
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MODULE 5.7 What you Need to Know About Product Claims and FDA Guidelines
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MODULE 5.8 How to Place a Production Order with Your Manufacturer (16:21)
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MODULE 5.9 How to Maintain Product Consistency and Quality Control (19:46)
MODULE 6. PRICING FOR PROFIT
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MODULE 6.1 What you Need to Know About Pricing Before you Launch your Product (26:03)
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MODULE 6.2 The Hidden Expenses you Need to Consider when Pricing your Products (14:17)
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MODULE 6.3 How to Price your Products when Working with Wholesalers and Distributors (14:48)
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MODULE 6.4 How to Raise your Prices Without Panicking (12:17)
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MODULE 6.5 Psychological Pricing Strategies to Maximize Profit (13:55)
MODULE 7. BEAUTY BRAND LEGAL BASICS WITH ATTORNEY MORGAN DAVIS
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MODULE 7.1 How do I choose an attorney to help me with my beauty business? (18:30)
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MODULE 7.2 What kind of business should I be? An LLC, a Corporation, or a partnership? (25:55)
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MODULE 7.3 What’s the tax difference between an LLC, S-Corp, B-Corp, and C-Corp? (13:47)
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MODULE 7.4 What are the basic legal documents I need to start my business? (13:31)
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MODULE 7.5 How do I file taxes for my company? (13:26)
MODULE 8. LEGALLY PROTECTING YOUR BEAUTY BRAND & BUSINESS WITH ATTORNEY MORGAN DAVIS
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MODULE 8.1 What is the difference between copyright, trademark, and patent? Which one do I need? (15:15)
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MODULE 8.2 How do I get a trademark and protect it? (11:21)
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MODULE 8.3 What legal documents is my website legally required to display? Why is this critical to customize? (19:55)
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MODULE 8.4 Why Non-Compete and Non-Disclosure Agreements Important to Protecting your Business (25:58)
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MODULE 8.5 The Three Critical Legal Documents you should have in place and actively use to protect your business. (3 Templates Provided!) (6:23)
MODULE 9. OPERATIONAL LEGAL ISSUES WITH ATTORNEY MORGAN DAVIS
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MODULE 9.1 What do I need to open a business bank account? (4:34)
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MODULE 9.2 What You Need to Know about Credit Card Processing (10:26)
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MODULE 9.3 What type of insurance does my beauty brand I need? (16:08)
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MODULE 9.4 What are the legal concerns around getting my beauty brand funded? (16:14)
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MODULE 9.5 What are the legal concerns around hiring employees and other independent contractors? (16:14)
MODULE 10. MARKETING BLUEPRINT
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MODULE 10.1 How to Clarify your Marketing Approach (19:28)
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MODULE 10.2 How to Build Demand for your Products Before you Launch (18:11)
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MODULE 10.3 How to Promote your Brand's Website (31:10)
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MODULE 10.4 How to Map out Your Customer Journey to Maximize their Experience
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MODULE 10.5 How to Build your Brand's Email List from Scratch (24:52)
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MODULE 10.6 How to Increase Brand Awareness Through your Social Media Marketing Strategy (21:50)
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MODULE 10.7 How to Leverage Video as your Most Powerful Marketing Tool Right Now (19:42)
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MODULE 10.8 How to Grow Long-Lasting Relationships with your Customers
MODULE 11. LAUNCH & SALES STRATEGY
MODULE 12. SHIPPING, FULFILLMENT, & LOGISTICS
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MODULE 12.1 What to Consider when Setting up your eCommerce Shipping
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MODULE 12.2 Decide the Best Method to Ship your Products to your Customers
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MODULE 12.3 How to Save Money on Packaging and Shipping
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MODULE 12.4 What you Need to Know Before Working with a Fulfillment Center to Ship your Products
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MODULE 12.5 How to Select and Vet the Best Fulfillment Center for Your Shipping Needs
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MODULE 12.6 What to do When Packages are Lost or Damaged
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MODULE 12.7 How to Offer Free Shipping and Not Lose Money
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MODULE 12.8 What you Need to Know Before You Start Shipping Internationally
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MODULE 12.9 How Fulfillment by Amazon (FBA) works
